Fact:
A brand is not a logo.

The term brand gets thrown around a lot in business and many people still believe that a brand is merely a logo, and nothing more. This couldn’t be further from the truth.

A brand is the total sum of an organisation’s various parts. Values, visual identity, products, services, positioning, premises, advertising and many other elements all contribute to the overall perception of the organisation in the minds of its customers, prospects, employees, stakeholders and the general public.

A logo is central to an organisation’s visual identity. It acts as an identifier for the brand and gains more meaning over time. Whether a person has positive or negative connotations upon seeing a logo depends on their previous experience with the brand and how they were made to feel during the sales process.

Stat:
73% of consumers love a brand because of friendly customer service.

The term brand gets thrown around a lot in business and many people still believe that a brand is merely a logo, and nothing more. This couldn’t be further from the truth.

A brand is the total sum of an organisation’s various parts. Values, visual identity, products, services, positioning, premises, advertising and many other elements all contribute to the overall perception of the organisation in the minds of its customers, prospects, employees, stakeholders and the general public.

Source: Harris Interactive, 2011 Customer Experience Improvement study

Fact:
Form follows function.

Form follows function refers primarily to a principle used in Modern design and in particular Modern Architecture, it is based on the idea that design of a building or product object should be based upon its intended function or purpose.

Function, quality and performance are often the most important factors in the design process, When designing a product it is vital that the functionality of the design comes first, good design must serve a purpose rather than just creating a point of attraction. The interaction in which the user has with the product when experiencing the design is primal to the outcome of the experience.

Source: Louis Sullivan,  Form and Function: Remarks on Art by Horatio Greenough.

Fact:
Good design is for everyone.

There are essential fundamental human needs and desires that unite us all. It is our responsibility as designers to identify and discover what those needs are and to satisfy them through a great product or design.

Source: Russel Wright 

Stat:

Colour increases brand recognition by up to 80%.

Colour plays a fundamental part in the reflection of any branding. It instantly creates an identity , different colours work for different projects and brands.

In today’s society we are constantly bombarded by products, signage, and advertisements trying grab our attention. According to the way our natural senses function – colour is the most influential, followed by shapes, symbols, and finally words. Therefore it’s no surprise that many of the most recognisable brands in the world use colour as a fundamental part of their visual identity to increase brand recognition.

A great example was in 2013 when Cadbury attempted to trademark the purple colour of its Dairy Milk bars.  It’s rivals Nestle won a court battle allowing them access to the brand colour.

Source: University of Loyola, Maryland Study

Stat:

As of January 2014, 74% of online adults use social media sites.

Whether the aim is to sell products, gain subscribers or persuade followers, brand recognition is vital. For consumers to interact with a brand, they must be initially aware of it in the first place.

The ability to encourage any of these actions comes from a brand’s authority. One of the best ways to develop that is through the effective use of social media.

Source:  Pew research Center’ s internet Project January Omnibus Survey, January 23-26, 2014.

Stat:

Customer loyalty can be worth 10 times as much as a single purchase.

Customer loyalty is key and one of the most important aspects when developing a brand. A consumer will often buy from a particular brand rather than use other brands or Companies.

A positive experience with previous products and services results in consistent loyalty to a product or brand over an extended period, Which ultimately has a hugely positive impact on a business.

Source: White House Office of Consumer Affairs, Washington, D.C.

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Fact:

A brand is a personality that identifies a product or service.

Great branding can drastically improve the performance of a business. investing in your brand is therefore  crucial if you want your business to be distinctive and unique in a crowded market place.

Developing a personality for your brand will help to stand out amongst your competitors and will ensure your customers remember you long after their initial purchase.

Source: Boundless. “The Benefits of a Good Brand.” Boundless Business. Boundless, 14 Oct. 2015

Sun Jones